The blogging world is a fast paced one. One that is constantly changing and adapting to new trends, tools and the size of the blogging community. Every day hundreds of new blogs appear, new platforms appear and become important in your journey. Your blog style will naturally change over time too. Many people consider that a problem and that they should ‘always do what they have always done’, but it is actually a good thing to change up your style from time to time. You should really embrace your style, branding and online space changing. As the famous saying goes:
“If you always do what you always did, you will always get what you always got.”
For many of us, when you start blogging, it is to build memories, improve lifestyles or just simply wanting to feel less alone with every day challenges such as mental health, children with additional needs, loss or bereavement and many other reasons. It is an outlet for many. And often when you start you are completely oblivious to how huge the blogging world is. And it really is massive. A large chunk of the blogging population also start with little to no experience of website building, technological know how, not skilled in photography or even writing. This will all change over time, and your blog style will to.
As time goes on your knowledge grows, your online friendships flourish and your visions and desires for your little space online will also change. Your writing will improve and your ambitions will alter.
For many the desire to start earning a living or the want for 5 minutes of fame on a bigger platform grows and now you have to look at ways to make these things happen.
Whatever your dreams are, you will have to adapt and change to keep up with this ever-changing and booming industry.
What was once a creative outlet may now be a blog that oozes style and glamour, the place to collect your thoughts will become a place to support others going through similar experiences, your online memory keeper may now be a place to showcase your new found passion for photography or journalism. What started as doodles to diversify your blog from the many others out there may now be your signature style. Your years of experience may now mean you are the ‘go to’ blogger for tech knowledge.
Not adapting your blog style to those changes is almost criminal. Your blog is your brand and speaks a lot about the writer behind the words. Even large companies refresh and renew their branding to compete with the new, more desirable companies launching. You are forever competing in a fast paced market, your design, branding and style should mirror that.
As things change, you should to. Your dreams need fight behind them in order to achieve those ambitions.
Don’t see bad ideas of the past as mistakes, see them as a learning process on where you want to be. Let your goals adapt with your sense of direction and what you want out of your blog. You need to change your tactics to see new results. Changing style and branding is growth, not correcting mistakes.
Blogging is big business and no doubt is only set to become bigger. Grow as the industry does and mirror your style to your dreams. You don’t need a niche to succeed but you need a style to stand out amongst the masses.
Has your blogging style changed as you’ve grown? Does your blog look the way it did a year ago?